PODCASTS

Ep 85: The Science Behind Growing Wallet Share — With Barnaby Riedel, PhD

Barnaby-Riedel

Ep 85: The Science Behind Growing Wallet Share — With Barnaby Riedel, PhD

What are your clients not telling you? What could you do differently to earn greater trust? 

In this episode, Laura Gregg talks with Barnaby Riedel, one of the architects of FlexShares’ behavioral study on growing wallet share. The findings provide a sensible groundwork to build more productive and mutually rewarding client relationships. 

Barnaby discusses:

  • His firm, RDCL, and its work in the financial industry
  • Why most research on growing wallet share falls short 
  • The five client personas advisors need to understand 
  • How you can tailor your approach to build trust (and wallet share) with each client type
  • And more
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