FlexShares engaged third-party research firm – Riedel Strategy – to conduct a national survey of high-net worth primary breadwinners. From March 25, 2019 to April 19, 2019, an online survey was conducted and 461 HNW executives responded – 211 women and 250 men. To qualify for the survey respondents needed to who contribute at least half of their household income.
The minimum household income required for study participation was $200,000. Participants also had to have liquid assets of at least $1 million (not including 401k) or at least $250,000 if aged 35-39. Average age of survey participants was 47. The survey focused on four types of questions: demographics, investor profile, household financial role and client experience.